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| Dremel 4000 Rotary Tool |
The Dremel brand utilizes visual hierarchy in numerous ways to add to both the visual appeal of the tool as well as its functionality.
COLOR: Dremel uses color zones to easily distinguish the different parts of the tool. The first visual queries we have for a tool are to see how it functions and what we need to do to operate the tool. The operational buttons on Dremels are in blue as well as the logo of the tool. These blue highlights stand out from the black and gray zones on the rest of the tool. These black and gray zones are also used to distinguish the standard (gray) and precision (black) grip areas.
SHAPE: Although the majority of the shape of the tool is determined by the function and grip that the tool must have. The tool is slightly elongated while behind very thin. You will also notice that the vents and parting lines on the tool are all angled forward towards the front of the tool when it is being used by the consumer, this is indicative of the cutting and drilling uses for the tool.
M O T I O N: As reffered to in the shape section the lines and visual sections of the tool are designed to imply motion and speed. This is a highly important visual cue that the tool. Is built for speed, something that is important for a tool made for speeds up to 35,000 RPM’s
SPATIAL
LAYOUT
: Depth cues are the most important visual layout functions on the Dremel. The raised portions of the Dremel around the bevel of the buttons provide both tactical and optical sensory information to the user as to what buttons are used for operation. Also to the contrary are the recessed vents of the tool, which convey areas not to be handled during operation.
